Planning Sales & Marketing
Marketing strategy guidance for business plans including market analysis, competition research and client management. Articles cover marketing budgets, promotional tactics and customer acquisition methods for new businesses.
All About Attracting New Clients
Here's how to build a solid plan for finding and attracting the right customers for your business.
Budgeting for Energy in Your Business Plan
Energy is one of those costs that new business owners often underestimate or overlook entirely when writing their first business plan. Unlike rent, which y
Business Plan: Marketing
Grow your business by increasing clients, transaction frequency, and deal size using the four P's of marketing.
How to Create a Marketing Plan
Build a marketing plan that actually supports your business goals instead of just reacting to slow sales months.
How to Manage Existing Clients
Keep your existing clients happy to grow repeat business and get referrals without spending a fortune on marketing.
How to Set a Marketing Budget
Work out how much to spend on marketing by analyzing your market and business goals first.
Market Analysis for Your Business Plan
How to analyse your market and use that data to make better decisions about pricing, staffing, inventory, and growth.
Marketing Facts and Figures
Get the key facts and figures about marketing segmentation, word-of-mouth impact, and how customer communication drives business growth.
Marketing for Next to Nothing
Small businesses can promote their products on a tight budget using free and low-cost marketing tactics instead of expensive ads.
Marketing Strategy Explained
A marketing strategy focuses on using your resources to attract customers and increase sales through product, price, place and promotion.
Researching and Analysing the Competition
See how to research your competitors and understand your market position when starting a business.
Take Our Marketing Questionnaire
Test your marketing knowledge with our quick questionnaire and see where you stand.