Planning Sales & Marketing...
Below are our articles on the subject of Planning Sales & Marketing. If you can't see what you are looking for our other categories are displayed on the left under 'Our Quick Links'...
All About Attracting New Clients
The bottom line for a business is that it needs to make some sales; it needs to sell its products or services. Without sales there is no income to the business....
Business Plan: Marketing
You may have the best product in the world; you may be set to provide the best service in the world. But if nobody’s buying, you’re not going to have a successful...
How to Create a Marketing Plan
Marketing should not be a random exercise, done on a whim, because the business was a bit short of sales last month. Marketing should be part of an ongoing strategy....
How to Manage Existing Clients
Managing your existing clients is vital to the success of your business. The money you spend on attracting new clients should lead to further investment in excellent...
How to Set a Marketing Budget
Setting a marketing budget is not easy for established businesses. For a new business, it is extremely difficult indeed.
In the end, the marketing budget may...
Market Analysis for Your Business Plan
To be able to make a successful business you must understand the market you are in, and you will have to perform some sort of analysis to gain this...
Marketing Facts and Figures
Marketing Facts and Figures
Marketing is the attempt by a business to anticipate and then satisfy the needs of customers in order to please the customer and...
Marketing for Next to Nothing
You might have the best business idea in the last ten years. You might have a great product. However, if no one knows about it, you’re not going to make any sales....
Marketing Strategy Explained
A marketing strategy is the process by which an organisation uses its resources to create opportunities to increase sales. A generalised marketing strategy should be...
Researching and Analysing the Competition
When you start up a new business it is highly unlikely that you will be supplying a completely new product or service. You should certainly have...
Take Our Marketing Questionnaire
Marketing covers a wide range of topics such as products and services, advertising, sales, promotions, and the marketing mix. People often confuse advertising with...
