Planning Sales & Marketing

Learn how to create compelling sales and marketing strategies within your business plan. Articles help you explain your market approach and customer acquisition tactics.

All About Attracting New Clients

The bottom line for a business is that it needs to make some sales; it needs to sell its products or services. Without sales there is no income to the busine...

Business Plan: Marketing

You may have the best product in the world; you may be set to provide the best service in the world. But if nobody’s buying, you’re not going to have a s...

How to Create a Marketing Plan

Marketing should not be a random exercise, done on a whim, because the business was a bit short of sales last month. Marketing should be part of an ongoing s...

How to Manage Existing Clients

Managing your existing clients is vital to the success of your business. The money you spend on attracting new clients should lead to further investment in e...

How to Set a Marketing Budget

Setting a marketing budget is not easy for established businesses. For a new business, it is extremely difficult indeed. In the end, the marketing budget may...

Market Analysis for Your Business Plan

To be able to make a successful business you must understand the market you are in, and you will have to perform some sort of analysis to gain this understan...

Marketing Facts and Figures

Marketing Facts and Figures Marketing is the attempt by a business to anticipate and then satisfy the needs of customers in order to please the customer and...

Marketing for Next to Nothing

You might have the best business idea in the last ten years. You might have a great product. However, if no one knows about it, you’re not going to make an...

Marketing Strategy Explained

A marketing strategy is the process by which an organisation uses its resources to create opportunities to increase sales. A generalised marketing strategy s...

Researching and Analysing the Competition

When you start up a new business it is highly unlikely that you will be supplying a completely new product or service. You should certainly have something di...

Take Our Marketing Questionnaire

Marketing covers a wide range of topics such as products and services, advertising, sales, promotions, and the marketing mix. People often confuse advertisin...