Planning Sales & Marketing

The bottom line for a business is that it needs to make some sales; it needs to sell its products or services. Without sales there is no income to...

To run a successful business you need people to buy your product or service and for them to do that they need to be aware of your business and...

Your marketing plan is developed from your marketing strategy. It should be based around your customers, both existing and new. You should strive to...

Managing your existing clients is vital to the success of your business. You want to keep the good ones, and they potentially lead to referrals too....

Planning for marketing is not always top of the agenda for a new business. However, without marketing no one will know what you are selling. You need...

Market analysis is important for your business to be successful, taking the right products to the right customers. The analysis will help with your...

Marketing Facts and Figures Marketing is the attempt by a business to anticipate and then satisfy the needs of customers in order to please the...

You might have the best business idea in the last ten years. You might have a great product. However, if no one knows about it, you’re not going to...

A marketing strategy is the process an organisation uses to harness its resources to create opportunities to increase sales. In general the term...

You are unlikely to be starting up a business with a completely new product or service. Therefore you will have competition. It is important to...

Marketing covers a wide range of topics such as products and services, advertising, sales, promotions, and the marketing mix. People often confuse...